One of the dilemmas we have been faced with is analytics. We understand analytics and we see the value in collecting information from visitors. However, we want to respect the privacy of others while at the same time gaining invaluable analytical data. So rather than using allegedly free tools like Google Analytics or Bing Webmaster Tools, we have opted to use a truly free and open-source analytics platform called Piwik. The difference between Google and Bing offerings versus Piwik is that when we use the latter we own the data and have complete control over it. The version we are using is self-hosted, meaning the data lives on our servers. Whereas if we were to use the other tools, the data collected on our site would be shared and sold to advertisers without our visitors consent. With Piwik we have much more control of how your data is collected and used.